Micromax YU Yureka Flash Sale 12.0 to go Live on 2 April
Micromax YU Yureka Flash Sale 12.0 to go Live on 2 AprilAmazon India screen-shot

Micromax's sub-brand YU Televentures Ltd is all geared for another Yureka flash sale on 2 April.

The company's e-commerce partner, Amazon India, has confirmed to host the 12th edition of YU Yureka sale on Thursday at 2pm.

YU is yet to announce on how much units will be made available. We will update with more details as soon as we get the information.

[Update: The company has just confirmed that there will be 25,000 units up for grabs on 2 April ]

Prospective consumers are advised to get registered to become eligible to buy the YU Yureka. If the user has already got registered for previous flash sales, they need not reapply, they will be put into the waiting-list. He/she can directly try ordering the handset directly on 2 April afternoon.

In a related development, YU is currently busy with the promotional campaign of the upcoming smartphone aka Project Caesar, which is slated to get released later this month.

On 31 March, the company started #YUNameIt contest which ends on this week Saturday (4 April). Five lucky winners of the promotion campaign stand to win new YU smartphone and other select people will win up ₹1 lakh worth of Amazon e-gift cards.

Users are advised to submit their entries with - #YUNameIt - hash-tag on company's official - Twitter, Facebook post or on the dedicated contest page (HERE), before 2 April.

[Read more- Project Caesar: Micromax YU Launches #YUNameIt Contest; Winners to Get Upcoming Smartphone]

Then, the company selects a few lucky names and put those on voting contest between 3 - 4 April, the one with highest votes will be chosen as the moniker of the next YU smartphone.

On 1 April, YU announced the first 10 of the many winners to follow through Saturday. These people get ₹1000 worth Amazon India e-gift card. The list includes Indranil Das, Helwin John, Rahul Singh, Suraj Thakur, Muragesh Mangasu, Ananya Singh, Greva Sharma, Akash Merugu, Nitish Paswan and Anjali Gupta.

Key Specifications of Micromax YU Yureka:

Model Micromax YU Yureka
  • 5.5-inch HD (720x1280p) screen with 80-degree viewing angle, it is protected by Corning Gorilla Glass 3 shield, oleophobic coating to prevent finger-print smudges
  • Pixel density: 267 ppi (pixels per inch)
OS CyanogenMod Android 4.4.4 KitKat based CM11 series [it is guaranteed to be the first smartphone to get custom Lollipop 5.0 OS among all Android phones]
Processor 64-bit class Qualcomm Snapdragon 615 [MSM 8939]series Octa-core [Quad-core 1.7GHz ARM Cortex A53 + quad-core 1.0GHz A53] CPU
GPU Adreno 405
Storage 16GB, expandable up to 32GB
  • Main: 13.0-megapixel camera with Sony Exmor RS sensor, Blue-lens architecture, 5-physical element lens, f/2.2 aperture, 75.4 degree wide-angle, full HD (1080p) resolution recording, LED flash
  • Front: 5.0-megapixel camera with 71-degree angle lens
Battery 2500 mAh (Lithium-Polymer)
  • 4G-LTE: up to 11 hours;
  • 3G: close to 13 hours;
  • 2G:up to 15 hours;
  • Music playback: almost a day;
  • Video playback: close to 6 hours;
  • Gaming: up to 4 hours;

[Average phone usage details]

  • Talk time: close to 8 hours;
  • Standby time: up to 210 hours;
Network 3G & 4G-LTE (Cat. 4): 150mbps/50mbps (Download/Upload speed)
Special mention Warranty not void on Rooting, OTA (Over-The-Air) updates every month
Add-ons Dual-SIM (micro) slots, Curved body design, Wi-Fi (802.11 b/g/n), Bluetooth v4.0, A-GPS, Micro-USB, FM Radio
Dimensions 154.8 x 78.0 x 6.0-8.8 (width) mm
Colour Moonstone Grey;
  • Accessory: hand-crafted leather cover (costs extra)
Price ₹8,999/-