Micromax YU Yureka Amazon India Flash Sale Kicks-off on 13 January; 10,000 Units up for Grabs
Micromax YU Yureka Amazon India Flash Sale Kicks-off on 13 January; 10,000 Units up for GrabsAmazon India screen-shot

Home bred smartphone maker Yu Televentures, a subsidiary of Micromax, is all geared up for the Yureka flash sale on 13 January.

The company has confirmed that there will be 10,000 units of Yureka up grabs on Amazon India, from Tuesday afternoon at 2:00 pm. However, that's grossly disproportional to the number of people who have registered for the phone.

The company has registered more than 3 lakh people for the flash sale, according to PTI and tomorrow's flash sale is likely to turn out to be a virtual stampede like the one that takes place when Xiaomi conducts sale on a weekly basis on Flipkart.

When asked why there is such a low number of units put on sale, Rahul Sharma, head of YU brand (and Co-founder of Micromax), said that the company didn't expect this kind of overwhelming response from the public.

They had to close down the registration on 24 December, one day prior to the official closure of the window. 

YU Televentures is a start-up company and will try to scale up the production to meet the demand in coming days, he said.

In a related development, rival Xiaomi is also hosting flash sale of its own on Tuesday (13 January. Redmi 1S and Redmi Note 4G will go on sale at Flipkart.

Key specifications of Micromax YU Yureka:

Model Micromax YU Yureka
Display 5.5-inch HD (720x1280p) screen with 80-degree viewing angle, it is protected by Corning Gorilla Glass 3 shield, oleophobic coating to prevent finger-print smudgesPixel density: 267 ppi (pixels per inch)
OS CyanogenMod Android 4.4.4 KitKat based CM11 series [ it is guaranteed to be the first smartphone to get custom Lollipop 5.0 OS among all Android phones]
Processor 64-bit class Qualcomm Snapdragon 615 [MSM 8939]series Octa-core [Quad-core 1.7GHz ARM Cortex A53 + quad-core 1.0GHz A53] CPU
GPU Adreno 405
Storage 16GB, expandable up to 32GB
Camera Main: 13.0-megapixel camera with Sony Exmor RS sensor, Blue-lens architecture, 5-physical element lens, f/2.2 aperture, 75.4 degree wide-angle, full HD (1080p) resolution recording, LED flashFront: 5.0-megapixel camera with 71-degree angle lens
Battery 2500 mAh (Lithium-Polymer)4G-LTE: up to 11 hours;3G: close to 13 hours;2G:up to 15 hours;Music playback: almost a day;Video playback: close to 6 hours;

Gaming: up to 4 hours;

[Average phone usage details]

Talk time: close to 8 hours;

Standby time: up to 210 hours;

Network 3G & 4G-LTE (Cat. 4): 150mbps/50mbps (Download/Upload speed)
Special mention Warranty not void on Rooting, OTA (Over-The-Air) updates every month
Add-ons Dual-SIM (micro) slots, Curved body design, Wi-Fi (802.11 b/g/n), Bluetooth v4.0, A-GPS, Micro-USB, FM Radio
Dimensions 154.8 x 78.0 x 6.0-8.8 (width) mm
Colour Moonstone Grey;Accessory: hand-crafted leather cover (costs extra)
Price ₹8,999/-