On Thursday, Indian market witnessed the launch of two high-end smartphones; an MNC branded BlackBerry Z30 and an indigenous device Canvas Turbo A250 by Micromax.
Currently both companies - Micromax and BlackBerry - are placed at different ends in the smartphone market-share chart. The Indian firm is reportedly placed second (with 22-percent), and is trailing closely behind the leader Samsung (26-percent), whereas the Canadian company does not even figure in the top 5 places and continues to lose its foothold in the market, with rumours of BlackBerry going under the hammer soon.
In a bid to arrest the slide, BlackBerry has released the new flagship model Z30 with a competitive price of ₹39,900, comparatively less to its predecessor Z10, which made its debut in India in February, with a price-tag of ₹43,490. But the metal-clad, feature-rich Canvas Turbo - priced below ₹20,000 - may play a spoilsport to the struggling BlackBerry, as well as other MNC brands in the market.
Here is brief description of Micromax Canvas Turbo A250 and BlackBerry Z30:
Micromax Canvas Turbo boasts 5.0-inch full HD (1920x1080p) display with CGS (Continuous Grain Silicon) technology, whereas the BlackBerry Z30 too flaunts 5.0-inch full HD (Super AMOLED) screen.
Processor, RAM and Storage:
The new Micromax phone packs a 1.5GHz MediaTek quad-core processor backed by 2GB RAM and 16GB inbuilt memory but the downside is that it does not support microSD card slot, losing a point against the rival.
On the other hand, BlackBerry houses faster dual-core Snapdragon S4 Pro CPU with top speed of 1.7GHz. It also features 2GB RAM and 16GB storage, but with the advantage of memory card slot which can expand up to 64GB.
Canvas Turbo ships with 13.0-megapixel main camera and 5.0-megapixel secondary camera on the front side. In addition, the smart camera features pause and resume video playback (it tracks user's face direction, it stops video if the user turns away from the screen and automatically resumes video once he/she return their attention to the smartphone), seen in its predecessor Canvas 4. It also comes with Camerazzi applications which enables user to take 360-degree Panorama shot, Cinemagraph and Object Eraser editing tools.
BlackBerry Z30, on the other hand houses 8.0-megapixel camera with LED flash support and capable of recording full HD video. On the front side, it flaunts 2.0-megapixel snapper with HD (720x1280p) video recording ability.
Mobile Operating System:
In this aspect, Z30 loses out to the Android-powered Canvas Turbo A250 smartphone as it runs on the relatively new BlackBerry OS platform which has little over 120,000 apps in its ecosystem, whereas Android houses a mammoth collection of more than 900,000 applications and games.
BlackBerry's phablet, which is said to hit India stores soon, reportedly costs ₹39,990, whereas the Micromax device will be made available at stores from 26 October with a price-tag of 19,990, almost ₹20,000 less than its competitor.
Considering the overall specifications of both the smartphones, Micromax Canvas Turbo looks very good on the paper compared to BlackBerry. With a price-tag of sub-₹20,000, Micromax has an added advantage in the price-sensitive Indian market over Z30 and even the other MNCs and local players as well.
Key specifications of Canvas Turbo A250 and BlackBerry Z30:
|Model||Canvas Turbo A250||BlackBerry Z30|
|Display||5.0-inch IPS full HD (1920x1080p) display with CGS (Continuous Grain Silicon) technology||5.0-inch Super AMOLED HD capacitive touch screen with 1280x720p resolutionsPixel density: 294 ppi (pixels per inch)|
|OS||Android v4.2.1 Jelly Bean||BlackBerry OS v10.2|
|Processor||MediaTek quad-core processor with 1.5GHz CPU speed(Chipset: MT6589T)||Qualcomm Snapdragon S4 Pro dual-core processor with 1.7GHz speed|
|Storage capacity||16GB(non-expandable memory)||16GB, expandable up to 64GB|
|Camera||Main: 13-megapixel camera with auto-focus, flash support and is capable of recording full HD videoFront: 5.0-megapixel camera||Main:8.0-megapixel camera with LED flash support, full HD video recordingFront: 2.0-megapixel camera with HD(720p) video recording|
|Battery||2000 mAh;Standby mode: 105 hours;||Li-Ion (2800 mAh);Up to 28 hours under mixed usage|
|Add-ons||Dual-SIM, Wi-Fi, Bluetooth v4.0, micro-USB v2.0, A-GPS, no microSD card slot, metal Aluminum body-case||Wi-Fi (802.11 b/g/n), Bluetooth v4.0 with A2DP support, NFC, micro-USB v2.0, microSD card slot, A-GPS|