New Delhi, Dec 12 (ANI): A new study has suggested that people find "eco-friendly" labeled cup of coffee better than a regular cup when both cups were brewed from the same batch of coffee beans. It was found that coffee drinkers are convinced "eco friendly" coffee tastes better and are willing to pay a premium for labeled products. The research from the University of Gavle and the University of Chicago suggested that an increasingly large number of products are marked with morally loaded labels such as 'fair-trade' and 'organically produced' - labels associated with social or environmental responsibility that speak to our conscience.
