2014 was a wonderful year for many auto makers in India, especially for brands like Mercedes Benz that are increasingly becoming a preferred choice for uber-rich Indians.
The German luxury car maker has a lot to cheer about its performance last year. The company recorded its highest ever sales in India, apart from a 13 percent growth in 2014 compared to 2013.
The three pointed star brand sold 10,201 units in 2014 and this is the second year in a row that Mercedes-Benz has posted a double digit growth in India.
"We are satisfied that our customer oriented efforts have paid off well. With this second consecutive successful year, we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market conditions," PTI quoted Eberhard Kern, managing director and CEO, Mercedes-Benz India, as saying.
In 2014, Mercedes brought 10 products to the Indian market starting from S-Class to GL 63 AMG. The year witnessed the launch of E350 CDI, GLA and AMG models including GLA 45 AMG, CLA 45 AMG and ML 63 AMG. The company also opened 14 new outlets in the country.
"In 2014 we witnessed a strong demand growth for our products, leading to long wait-list on some of the key products, which eventually limited our total sales numbers," said Kern, adding: "Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated."