Jacky O’Shaughnessy
Jacky O’ShaughnessyFacebook/ American Apparel

Sexy has no expiry date, believes American Apparel - the Los Angeles-based clothing giant - whose latest lingerie model Jacky O’Shaughnessy is 62 years old.

O’Shaughnessy has been working for the label since 2011, after a company official chanced upon her in New York two years ago. In her first ad campaign, which came out in 2012, O’Shaughnessy was seen fully clothed, promoting sportswear separates.

However, the new campaign for the lingerie line has her wearing just a bandeau bra and high-waist panties.

It is not always that older women are used to promote lingerie, and ever since O’Shaughnessy’s photograph showed up on the company’s Facebook page on 30 January, it has received a number of appreciative comments, especially from women in their middle ages.

“As a 48 year old woman who is working hard to embrace all of the changes in my body in the midst of a culture which tends to prefer the much younger and taut, I am thrilled and encouraged to see a 'real' woman, an example of beauty and strength for women of all ages,” wrote Holly Johnston.

"I want to see more models like her! Amazing!" read another comment.

The pictures of O’Shaughnessy are believed to have been taken in 2012, during her first campaign with American Apparel.

Speaking to Fashionista.com, soon after making her debut in 2012, O’Shaughnessy said: "You know, I’ve read so many times that modeling is vapid at best. I found it to be engaging and creative. It requires energy and an ability to communicate without words. [the photographer]  Marsha had something in mind and took a lot of care to get it right.

"It wasn’t a big shoot with lots of people fussing and helping, it was just Marsha with her camera so it was very personal."