Shiva, Bobby Simha and Gaurav starrer "Masala Padam" hit screens on Friday, 9 October. The movie is written and directed by Laxman Kumar.

"Masala Padam" tries to describe how movies and real life is connected. It also attempts to showcase how people on social media criticise films and its impact on its fortune at the box office.

The three lead characters played by Shiva, Bobby Simha and Gaurav represent A, B and C centre audiences in the movie. Apart from the three characters, there are newcomers playing the roles of film critics. It is a fresh attempt in storytelling by Laxman Kumar.

The movie has Karthik Acharya's music, Richard Kevin's editing with director himself taking the responsibility of handing the cinematography department. Below, we bring to you the audience's response to the fiick:

Raisa Nasreen Posted
#MasalaPadam: part of the film targets all the meme makers/online trollers.
Masala padam: Catharsis theory is the theme! You see what you want to. You see yourself in the movie.
Masala Padam: Yet another movie with Ajith, Vijay reference.
Adv placement/Brand promotion in this movie - Aachi masala.
Bobby Simha's face chubbier than any kid's face I've seen.

Hari Sudhan Wrote
#MasalaPadam starts off with the history of cinema, average song but nice cartoons and visuals
#MasalaPadam @igtamil all about critics and mudhalvan like challenge from producers to the movie critics! Goooood one
#MasalaPadam @igtamil wondering how to write review for this movie, different attempt no doubt targeting the online reviewers! @actorshiva
#MasalaPadam @igtamil all about critics and mudhalvan like challenge from producers to the movie critics! Goooood one
#masalapadam like seeing myself in the intro... About the first hand critics, YouTube likes, reviews and its impact on first day screening.

Rajasekar Posted
@sekartweets Note : The film also has national award winning 'Bobby Simha' playing an important role !
#MasalaPadam - that moment, you gotta say 'Mirchi' Siva's performance is the best comparing to all the actors in the film.

NiroDevilboy Posted
Watched #MasalaPadam Different script. 1 girl enter in 3 different peoples life moving with fun and sentiments Targeted online reviewers!
#MasalaPadam @ActorSimhaa your acting super even in fights or sentiments simply Love it romantic sceen too! Waiting for #KO2

Ramesh Wrote
Watching @ActorSimhaa , @actorshiva and @lakshmidevy18 's #MasalaPadam
#MasalaPadam 1st Half : A movie producer challenges a group of social media reviewers to produce a Masala movie.. @actorshiva is good so far
#MasalaPadam [2.75/5]: An interesting premise.. Masala Movie Producer vs Social Media Critics.. Starts and ends on a good note..
#MasalaPadam [2.75/5]: Three parallel tracks of Comedy, Action and Romantic.. @actorshiva 's comedy track is good.. One-time watchable..

Surya Ganapathy Tweeted
I loved the movie hope you guys love it too!! #MasalaPadam from today!! All d best Vijay & Laxman!! Godspeed #TeamMP #FriendsLikeFamily

CinemaGlitz24x7 Posted
#MasalaPadam [2.75/5]: An interesting premise.. Masala Movie Producer vs Social Media Critics.. Starts and ends on a good note..
#MasalaPadam [2.75/5]: Three parallel tracks of Comedy, Action and Romantic.. @actorshiva 's comedy track is good.. One-time watchable..

TamilMovieZone Tweeted
#MasalaPadam [2.5/5]: Three parallel tracks of Comedy, Action and Romantic.. @actorshiva's comedy track is good.. One-time watchable..

Common Man Sathish Wrote
#MasalaPadam - Who is Common Man & which kind of movies he likes is conveyed with unique screenplay & bold dialogues

Venkat Ram Tweeted
#MasalaPadam nice movie pa .... Really enjoyed a lot... And know about cinema makers life....

SREEKANTH T R Wrote
#MasalaPadam a film for movie buffs who are craving to watch variety films. Hope it receives well in the boxoffice.