Maruti Suzuki, country's largest automaker has introduced a limited edition of its popular car Ritz.
Dubbed as Ritz Elate, the new edition of the hatchback comes with minor tweaks in the interior and exterior and has been priced ₹19,990 more than the regular model of Ritz. The new model will be available only in the mid-level VXI and VDI variants.
Talking about the engine specifications of the new Ritz Elate, the model continues to be powered by the same 1.2-litre K-series engine, which can produce 85bhp and 113Nm of torque and 73bhp 1.3-litre DDiS engine. Major changes in the new model include seat covers with a dash of orange, body graphics, door visors, floor mats, steering wheel cover and multipurpose bag. On the safety front, the car comes equipped with reverse parking sensor and the infotainment on offer includes 2-DIN music system with speakers along with the Bluetooth stereo kit.
Currently, Maruti is selling the standard model Ritz at a starting price point of ₹4.23 lakhs. It has not been one of the best sellers of Maruti compared to other models of the company and the company is seemed to be trying to push the sales of Ritz in the country. Maruti is also offering a discount of up to ₹65,000 on purchase of Ritz in the country.
In June, Maruti posted a growth of 33 percent in its sales. The company's total vehicle sales for the month of June stood at 1,12,773 units as against 84,455 units in the corresponding month last year. The domestic sales of the company zoomed to 1,00,964 units last month from 77,002 units in June 2013; registering an increase of 31.1 percent.
Maruti is also gearing up to launch its new sedan Ciaz and Maruti Swift facelift in the country during this festive season. First seen at the Delhi Auto Expo 2014, Ciaz is based on the Suzuki Authentics concept car and is likely to come with 1.3 liter Multijet diesel or 1.4 liter K Series petrol engine of Ertiga. The car will be pitted against Hyundai Verna, Honda City and Volkswagen Vento in the sub-continent and is expected to fall in the price brackets of ₹7.2 lakh to ₹10.5 lakh.