LG has announced the launch of a premium edition luxury Smartwatch dubbed LG Watch Urban Luxe. For making the watch, LG has tied up with US retail jewellery company REEDS Jewellers.
The luxurious wearable was designed with fashion conscious users in mind. It is adorned in 23-karat gold and a gorgeous alligator leather strap set in an exclusive piano-gloss lacquer case. LG Watch Urban Luxe will be available starting at the end of this October for a retail price of approximately USD 1,200.
The LG Watch Urbane Luxe will sport a deployment clasp for a fitted, elegant look that isn't bulky. Invented by Louis Cartier in 1910, the use of a deployment clasp makes the watch even more exclusive and unique.
The alligator band is handcrafted at the highest level of craftsmanship, undergoing 50 separate steps in its creation, handled lovingly by 30 experienced leatherworkers. The 23-karat gold used in the LG Watch Urbane Luxe is stronger and harder than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches.
"Wearable devices shouldn't be thought of as an extension of one's smartphone but an extension of oneself," said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. "This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation," the official added.
Each of the 500 limited edition watches will be engraved with its own serial number for authenticity and will be available initially in the USA for pre-order at www.REEDS.com later this month or by visiting any REEDS Jewelers location.
Visitors to IFA 2015 can see the luxury watch along with other mobile devices from LG in Hall 18 of Messe Berlin from September 4 to 9.