Consumer electronics major Lenovo has launched the company's cheapest smartphone, the Moto C series, in India.
The new Moto C was originally unveiled last month in Europe, and will now be made available across India for Rs. 5,999. It will be available only in brick-and-mortar stores in more than 100 cities.
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Lenovo Moto C sports a 5.0-inch FWVGA screen with micro-textured cover on the back with white and black colour options.
Inside, it comes with MediaTek quad-core processor, 1GB RAM, 16GB inbuilt storage, 5MP primary camera with autofocus, LED flash, a 2MP front snapper and a 2,350mAh battery.
"According to the reports fewer people are expected to upgrade to smartphones because of concerns over price, need and ability to use. We see this as a huge opportunity for a brand like us to initiate the smartphone journey for feature phone users. At Motorola, we focus on mobility through device innovation, user-centric design and smart connectivity to offer the best possible smartphone experience to the consumers," Sudhin Mathur, managing director, Motorola Mobility India and country head, Lenovo Mobile Biz Group, said in a statement.
The new Lenovo Moto C will be up against the popular Xiaomi Redmi 4A, Micromax Canvas Spark 3 and XOLO Era 2X, among others.
In a related development, Lenovo is expected to launch Moto Z2 Play later this month in India.
Key specifications of Lenovo Moto C:
|Model||Lenovo Moto C|
|Display||5.0-inch FWVGA (480x854p) display|
|OS||Android 7.0 Nougat OS|
|Processor||64-bit 1.1GHz MediaTek (MT6737m) quad-core CPU|
|Storage||16GB + up to 32GB via microSD card|
|Network||4G-LTE with VoLTE (Voice-over-LTE)|
|Add-ons||Dual micro-SIM slots, Bluetooth v4.2 LE, Wi-Fi (802.11 b/g/n), micro USB, 3.5mm audio jack, 1 x speaker|
|Dimensions||145.5 x 73.6 x 9.0 mm|
|Colours||Pearl White and Starry Black|