Lenovo Group Limited on Thursday entered the smartphone arena with the five new Android smartphones, namely Lenovo A60+, Lenovo S880, Lenovo P700i, Lenovo K860, and Lenovo S560.
After scoring success in the PC market the Chinese hardware company announced its foray in to the smartphone market in India with five smartphones priced between ₹6, 500 and ₹28, 500. The latest move stemmed from Lenovo's 4 screen strategies in which smartphone is considered a vital component. The company's four screens include PCs, tablets, smartphones and smart TVs.
"Having witnessed success in the PC space where we are currently No. 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the 4 screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users," said Amar Babu, Managing Director, Lenovo India.
The PC maker's debut in the smartphone arena is presumed as a move to tackle the decline in the PC market as the sales of tablets and mobile phones are growing at fast pace. According to Gartner Inc, the global shipment rate of PC has gone down by 8.3 percent in the third quarter of this fiscal year against the figures of 2011. At the same time, the number of mobile phones and smartphones shipped in 2012 has increased.
Lenovo made it to second spot in the mobile phone market in its home country. The company expects to enlarge its mobile phone market with the launch of these smartphones.
"Lenovo has built a solid and successful mobile phone business in China reaching the number two position in the smartphone category in less than 18 months. We have reached a critical expansion point where we can use the solid platform we have established to expand to other countries and bring our leading technology to many more users," said JD Howard, Vice President, Lenovo MIDH as quoted by NDTV Gadget.
Lenovo A60 +
A60 + is an entry level smartphone from the PC maker. It sports 3.5 inch display with 320 x 480 pixels resolution and runs on Android 2.3 Gingerbread operating system. The device, which is priced at ₹6,499, carries 1500 mAh battery and packs 144 MB internal memory which can be expanded up to 16 GB. On the connectivity front the smartphone packs WIFI and Bluetooth.
The 4-inch dual SIM smartphone comes with a 1GHz dual-core MediaTek MT6577 processor. It packs Lenovo Smart Entergy Technology which helps to keep the battery life long and comes with a 2500 mAh battery which is expected to give a talk time of up to 28 hours and standby time of up to 13 days. The connectivity features include Bluetooth v2.0 with A2DP, GPS with AGPS support and WIFI. The device is priced at ₹12,498.
The device houses Dolby Digital Plus technology and is mainly targeted at music lovers. It comes with a 4-inch IPS capacitive multi-touch screen and is powered by 1 Ghz dual core processor. It packs a memory of 4 GB along with a 512 MB RAM. It runs on Android 4.0 Ice Cream Sandwich operating system and is available for ₹14,499.
This sleek smartphone measures 9.9mm in thickness and sports a 5-inch capacitive touchscreen with 480x800 resolutions. The device is powered by 1 GHz Cortex-A9 processor and uses Android ICS platform. It packs 2250 mAh battery and a 5-megapixel autofocus rear camera. The device is expected to be a strong contender to HTC Desire V and Samsung Galaxy S Duos S7562 and is priced at ₹18,999.
Among the five smartphones, K860 is priced high and is available for ₹28,499. The device comes with a 5-inch full HD capacitive touchscreen and is powered by 1.5 Ghz quad core processor. The Android smartphone packs an 8-megapixel rear camera and a 2-megapixel front camera.