Most of you might think smartphone flash sales are just a gimmick and companies are just building demand for their devices. We do not blame you for being skeptical about the flash sale concept, which most budget smartphone makers opt for nowadays to sell their most-valued handsets. Xiaomi was the first to familiarise the flash sale concept, but now it is widely adopted by several companies. Lenovo took the initiative to hold a press meeting for its first flash sale of A7000 smartphone in India, just to show how thousands of units vanish in the blink of an eye.
Lenovo has been quite successful with its A6000 smartphone in India with series of flash sales. The company launched its latest A7000 in India during an event last week. At the launch event, Lenovo also invited the press to witness how the flash sales work. The new Lenovo smartphone is quite impressive and has a promising future. With an effective price tag of ₹8,999, Lenovo A7000 comes with a 5.5-inch HD screen, octa-core MediaTek processor, 2GB RAM, 16GB expandable storage, 8MP rear camera, 5MP front snapper, and a 2,900mAh battery.
The handset also offers additional features such as dual-SIM, 4G LTE support, Wi-Fi, Bluetooth and Android 5.0 Lollipop out of the box. Lenovo highly spoke of its A7000 at the event, touting it as the world's first smartphone integrated with Dolby Atmos sound technology.
Lenovo said it will bring 30,000 units of A7000 on its first flash sale, which will begin at 2 pm.
Flash sales at Flipkart
At the event in Flipkart's Bangalore office on 15 April, the online retailer explained how the flash sales work. Opening up about the whole concept cleared the myth about flash sales being a publicity stunt. As we witnessed, the Lenovo A7000 went on sale at 2 pm; and 30,000 handsets were successfully added to shoppers' carts in a matter of just 4 seconds. Interestingly, nearly 20,000 customers checked out by making payments in a matter of just 20 minutes.
According to Flipkart, 2.6 lakh registrations were made for the Lenovo A7000. This demand justifies the handset's first flash sale that lasted 4 seconds.
Taking a look back at the currently out-of-stock A6000, Flipkart said customers from over 1,100 cities across the nation ordered the budget smartphone. In fact, some shipments were also made to Andaman and Nicobar islands.