Chinese consumer electronics major LeEco (formerly known as LeTV) has released the new flagship Le Max Pro in China, making it the world's first smartphone with Snapdragon 820 SoC (System-on-Chip) to go on sale.

However, the Le Max Pro is being sold in limited numbers and they are not the commercial models. The company is selling just 1000 engineering units. On the bright side, they are being offered at throwaway price of Â¥1999 (around $ 306/€278/Rs 21,000) in China, Gizmo China reports.

Based on the top-notch hardware it comes endowed with, Le Max Pro was rumoured to cost a minimum of $530.

There is no official word from the company with regard to its strange sales strategy, but it is believed that LeEco is under pressure to release Le Max Pro to the market before its rivals launch Xiaomi Mi 5, Samsung Galaxy S7 series and LG G5, which also house Snapdragon 820 processors.

Read more: CES 2016: Qualcomm announces Letv Le Max Pro as world's first Snapdragon 820-based device

LeEco Le Max Pro sports a full-metal body and comes with a massive 6.33-inch QHD (2560x1440p) display.

Under the hood, it comes packed with 1.2GHz Snapdragon 820 quad-core CPU, sumptuous 4GB LPDDR4 RAM, 32GB inbuilt storage, Qualcomm's ultra-sonic Snapdragon Sense ID finger-print sensor, 3,400 mAh battery and Type-C USB port.

It also boasts 21MP primary camera on the rear-side with Sony sensor and OIS (Optical Image Stabilization).

Watch this space more updates.