The makers of "Kumkum Bhagya" have been leaving no stone unturned to keep its viewers hooked to the show. Several elements, such as Abhi (Shabir Ahluwalia) failing to recognise his wife Pragya (Sriti Jha), his sister Aaliya's (Shikha Singh) devious plan of destroying his life and many hit-and-miss moments between Abhi and Pragya, have been working in favour of the show and its ratings.

In the recent episodes, Abhi, who has lost his memory, was seen spending time with Pragya, who joined his music company as a receptionist in order to stay close to him. Aaliya, on the other hand, is shocked and furious at the same time seeing Abhi and Pragya happily talking to each other.

In an attempt to separate Abhi from Pragya, Aaliya decides to meet her and question her intentions. Pragya, though aware that her presence may have a negative effect on Abhi's health, tries reasoning with the evil woman that she could never cause trouble for Abhi and that she was only trying to help him recognise her.

This leads to a heated argument between Pragya and Aaliya. Pragya questions the latter if she was scared about Abhi regaining his memory, and claims that she and Abhi can never get separated. To this, Aaliya threatens Pragya that she would never let them reunite. 

In the upcoming episodes, Aaliya will be seen plotting a plan to separate Abhi and Pragya by introducing Tanu (Leena Jumani) to Abhi. It remains to be seen if Abhi manages to recognise Tanu. If he does, will "Kumkum Bhagya" revolve around Abhi and Tanu's love affair, leaving Pragya heartbroken?