Kriti Sanon looks sensuous in bralette-style blouse for Raksha Bandhan ad; fans call it disrespectful, vulgar

Raksha Bandhan is around the corner, and many brands and celebs are leaving no stone unturned to promote their brands, with celebs endorsing high-end brands. However, the festival of Raksha Bandhan is about the bond and love between a brother and sister, and there are many rituals and traditions surrounding the same.

However, as the auspicious occasion is about a sister tying a rakhi to her brother and the brother being seen protecting his sister, many women and girls opt for traditional ethnic outfits. However, certain brands over the years have shown celebs wearing bold outfits while endorsing Raksha Bandhan gifts and showing puja rituals.

The recent one to get flagged by netizens is Kriti Sanon, who is known for wearing bold and sexy silhouettes with contemporary touches. However, her latest festive look has sparked a debate online.

Kriti Sanon has faced backlash on social media over her appearance in a Raksha Bandhan advertisement for jewellery brand GIVA. Kriti was seen wearing an off-white bralette-style blouse along with a cape and a draped skirt as part of her traditional look, which did not go down well with some netizens.

Some users accused the advertisement of allegedly making a mockery of Indian festivals, while others criticised the brand for coming up with such a concept. Several users criticised the outfit, with one calling it "sick" and "extremely shameful."

One user wrote, "In this ad, Kriti Sanon is tying rakhi in a bra kinda attire. Nudity was not this common before."

Another added, "Kriti Sanon wearing a bra while tying a rakhi to her brother in a new jewellery ad. You won't see them making fun of either Eid or Christmas."

"First in my bloodline to see a woman tie Rakhi to her brother while wearing a bra!" read another comment.

Someone else commented, "This is an ad from a jewellery brand featuring a Bollywood actress for Raksha Bandhan. In this ad, she is wearing a skimpy outfit while celebrating Raksha Bandhan. Not just that, she also got a Rakhi for her dog, giving the dog more importance than her brother. Spirit of Raksha Bandhan is being ruined and disrespected."

The presence of the dog in the advertisement also did not sit well with several users. In the campaign, Kriti is seen tying a traditional rakhi on the dog after he barks at her, extending the festive ritual to her pet as a way of including him in the family celebrations.

"Where is Puja Ki thali? Why are you wearing a bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?" remarked a user.

While Kriti has not responded to the criticism, she was last seen in Cocktail 2, which is streaming on JioHotstar.