Vijay's "Kaththi" has made huge collections at the Kerala box office. According to trade sources, the film has reportedly minted close to ₹10.25 crore in 12 days in the God's own country, according to a report.
Kerala is one of the strong markets for Tamil films. Films of big stars like Rajinikanth, Kamal Haasan, Ajith, Vijay and Suriya take good openings at Kerala box office and continue to perform well if they manage to get good reviews.
Vijay's last release "Jilla" was a humongous hit at the box office. The presence of Malayalam actor Mohanlal was a big boost for the film and it released in record 200 screens in the state. The film took grand openings and emerged as Vijay's biggest hit in the state.
Following the stupendous success of "Jilla," the Kerala distributors of "Kaththi" released the film in good number of screens. Promotional activities helped the film get positive pre-release buzz in the state. Talking about the publicity, distributor Shibu of Thameems Pictures said, "We released Kaththi in 192 screens and have made an enormous amount of money. Publicity is vital — we spend close to ₹45-50 lakh on it alone," according to The New Indian Express.
The film opened on a fantastic note and reportedly minted around ₹1.95 crore on the first day. Although the Vijay starrer registered good collections, it failed to beat "Jilla" opening day collections.
"Kaththi" has managed to continue its good run at the box office in the last two weeks and has minted around ₹10 crore. The Vijay starrer has reportedly surpassed "Thuppakki" collections and is expected to do decent business in its third week at the Kerala box office.
Meanwhile, Vijay has shifted his focus on his next project – "Vijay 58" – which is all set to go on floors on 10 November. A huge set is being erected in Chennai for the film's shooting. Hansika and Shruti Haasan play the female leads, while Sridevi and Kannada actor Sudeep are also part of the film's cast.
On the other, "Kaththi" director Murugadoss has commenced work on his next project – a female-oriented Bollywood film with Sonakshi Sinha in the lead.