SSharad Malhotra
SSharad MalhotraSSharad Malhotra/ Twitter

"Kasam...Tere Pyaar Ki" has been creating a buzz ever since it was announced, courtesy its lead pair – Ssharad Malhotra (Rishi) and Kratika Sengar (Tanvi). The actors have landed themselves in a soup over inappropriate behaviour.

According to a SpotboyE report, the actors have been warned for being rude to the unit and media professionals. Apparently, Ssharad cannot keep his calm as his ex-girlfriend Divyanka Tripathi and fiancé Vivek Dahiya shoot next door for their show. He often yells at the crew.

Meanwhile, Kratika was called to the Colors office and asked to get a grip on herself else she'll have to face consequences. The actress has, reportedly, on several occasions dissed the media and this time she refused to give media bytes, shooing away reporters saying they were disturbing her work.

In other news, Rishi, an affluent businessman, is head over heels in love with Tanvi and would do anything to get her into his life. But the current track shows Tanvi's marriage is being arranged by her family, leaving Rishi distraught.

Ekta Kapoor, on the day the show aired on television, said it would "redefine every known shade of love," and added that it is about the "deep-rooted" connection two souls share.

"'Kasam...Tere Pyaar Ki' redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree's hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instills freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers," the Times of India quoted her as saying.