The hunt for KamaSutra Miss Maxim 2014 has begun and the launch event witnessed models walking down the ramp in bikini and night wear.
The fashion show, which was unveiled at Sofitel Luxury Hotel, Mumbai on Sunday (15 September), was organized by Maxim magazine and the new KamaSutra Miss Maxim 2014 will be chosen from participants from across the country.
A panel of judges comprising of designer Nishka Lulla, photographer Jatin Kampani, actor and musician Monica Dogra, nutritionist Radhika Karle and Maxim Editor Vivek Pareek will select the winner of the contest later this year. Miss Maxim 2014 will be rewarded with a car, a movie deal and feature in the cover story of Maxim magazine.
"Miss Maxim is our biggest non-celebrity event of the year and the only contest of its kind. There is no bar for entry, and there is no expectation except that the winner must have the attitude that singles out the Indian woman of today. This year, we have taken the scale of Miss Maxim to a new high and we've received a huge response already. We're grateful to title sponsors KamaSutra for their involvement and expertise," Prada Phash website quoted Vivek Pareek, editor of Maxim, as saying.
"We are delighted to be associated with Maxim for the second consecutive year of the KamaSutra Miss Maxim contest. KamaSutra is an epitome of power, sensuality and potency that lends an expression of personal freedom. This KS Maxim fashion show with girls wearing an attitude reflects the confidence and freedom in a sensual way towards celebrating womanhood," the website also quoted Ranju Kumar Mohan, Business head and Director, KamaSutra as saying.
Miss Maxim pageant is held in several countries and it highlights the hottest girl of a country. The winners of different countries will get a chance to compete for Miss Maxim Worldwide contest to be held in the United States.
Check out photos of KamaSutra Miss Maxim 2014 launch event: