Justin Bieber Unfollows Selena Gomez on Instagram, Posts Flirting Video with Kendall Jenner
Justin Bieber and Selena Gomez during happier timesReuters

Seems like Justin Bieber has a new plan to win back ex-girlfriend Selena Gomez!

First, he unfollowed Gomez on Instagram and then posted a video of himself with Kendall Jenner, in which both are seen laughing and flirting.

Bieber captioned the video as "cute little coffee cup". It showed Kim Kardhashian's 19-year-old sister fawning over a small espresso.

That's not all! The "One Less Lonely Girl" singer also went to church with the "Keeping Up with the Kardashians" star last week. Even though his actions hint that he might be romantically involved with or interested in Jenner, some speculate that this could be a plot to woo back his old flame Gomez, Celebrity-Gossip.net reports.

Earlier, the "Baby" hitmaker tried to get her attention by sharing soppy pictures and at one time also posted awkward open posts on the social media, but nothing worked. Now, he has a new plan and hopes that this will work and she'll "come running". Playing hard-to-get is the 20-year-old's last hope for a future with his on-off girlfriend who has been giving him a cold shoulder. Bieber has reportedly hurt Gomez over and over again. Recently,  he was spotted flirting with a number of supermodels at the Paris Fashion Week. But, the fact that she always comes back to him has made him take her for granted.

"Justin is under the assumption that if he completely ignores Selena and blows her off, she will come running. So far, nothing else has worked — sending flowers, trying to be ultra sweet, and going to bible study. It's like the more he tries to impress Selena, the more she avoids him. So he figured he would go back to what has worked in the past — ignore her, flirt with hot girls and act like he doesn't care. That's the real reason he stopped following her on Instagram," a source told Hollywoodlife.

Last Week, Gomez revealed that her emotional music track "The Heart Wants What it Wants" is about her relationship with Justin. "I support him. I think I always will. I'm upset when he's upset, I'm happy when he's happy. I don't want anything bad ever happen to him. It hurts me. That's all," she said on the show "On Air With Ryan Seacrest" last week, E Online reports.