The shooting of Jr NTR's new film "Rabhasa" commenced on Friday (2 July) at Jubilee Hills in Hyderabad.

Directed by Santhosh Srinivas of "Kandireega" fame, "Rabhasa" is an action entertainer with all the key elements of a commercial film. The film was announced sometime back, but the shooting has just started this Friday.

"Rabhasa" is produced by Bellamkonda Suresh and its music is composed by Anup Rubens. The film has Samantha playing the female lead. This is the third time that the pretty actress will be seen with Jr NTR after "Brindavanam" and the ongoing film "Ramayya Vasthavayya".

The rest of the cast includes Brahmanandam, Shayaji Shinde and Jayasudha. Some reports suggest that Jr NTR will be sporting a new look in the film. On the eve of the actor's birthday in May, the first look poster of the film was unveiled, generating quite a buzz in social media circles. The film might get released before the year ends. 

"Ramayya Vasthavayya" 

Jr NTR is currently busy with his upcoming film "Ramayya Vasthavayya", directed by Harish Shankar. The actor reportedly appears as a student leader in the film, which also has Samantha as the leading lady.

The shooting of "Ramayya Vasthavayya" is progressing at a brisk pace. The film crew is said to be in Ooty for shooting some portions. "Reached ooty for a quick 3 days Schedule...RV shooting is happening with a rapid fire pace," Harish Shankar tweeted on the micro-blogging site.

"Ramayya Vasthavayya" is one of the most-awaited Telugu films of 2013, thanks to the film's first look poster and teaser showing Jr NTR in a stylish avatar. The success of Jr NTR's latest release "Baadshah" has increased the expectations of this new film.

"Ramayya Vasthavayya" has Shruti Haasan playing an important role. The rest of the cast includes Vidyullekha Raman, P Ravi Shankar and Rao Ramesh. Produced by Dil Raju, the film is  expected to release on 27 September.