Tokyo, Feb 25 (ANI): The youth set new trends across the world and market players rush in to capitalize on these emerging demands. Japan’s Fujifilm has recently released the “Instax camera series”, which provides a picture right after clicking of the shutter. It is hugely popular among youth, especially young women. Fujifilm has dared to challenge the digital camera trend by reviving the instant camera. In China and Korea, it has recorded remarkable sales. In 2013-14, sales will go up to 2.2 million, a 40 per cent increase over the last financial year. In the next step, Fujifilm released a new series targeting smart phone users, whose numbers stand at 2 billion across the world.