Amid huge hype and unique promotional strategies, the Imtiaz Ali directorial that released in over 3,200 screens, witnessed 70 percent occupancy on its opening day. In some cities, the movie ran to packed houses.
Yet, Jab Harry Met Sejal collected Rs 15.25 crore nett at the domestic market on its opening day. "#JabHarryMetSejal Fri ₹ 15.25 cr. India biz... Growth on Sat and Sun crucial for a respectable total... #JHMS," Trade analyst Taran Adarsh tweeted.
It failed to beat the business of SRK's previous outing Raees, which did a business of Rs 20.42 crore on its opening day. JHMS has now become fourth biggest opener of 2017 after Baahubali2 (Rs 41 crore), Tubelight (Rs 21.15 crore) and Raees (Rs 20.42 crore).
The movie received mixed reviews from Bollywood critics as well as audience. While some loved the amazing chemistry between the lead pair, others claim it to be a complicated love story that loses its connect with the audience in the second half.
While the negative word-of-mouth publicity is likely to affect the film's business, going by the opening day figure, it seems it will struggle to cross the Rs 50 crore mark in its first weekend.
The plot of the film revolves around Shah Rukh, who plays a Punjabi guide, Harvinder Singh Nehra aka Harry, and Anushka as a Gujarati woman Sejal. They meet during their trip to Europe and what follows is their love story.