New Delhi, Oct 04 (ANI): A new study has revealed that people tend to relate with sweetness and angular shapes with bitterness. According to sensory scientist Charles Spence, people make consistent matches between shape properties, and the generalization that has now been documented across a range of food and beverage products, is that sweet is round while bitter is angular. For the study, participants were asked to taste chocolate samples with varying cocoa content and mark the scale according to how they think it reflects the taste. Spence and his team found that Lindt extra creamy milk chocolate, which contains 30 percent cocoa, and Cadbury Koko milk chocolate truffles were both more strongly linked with rounded shapes.
