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Apple Inc has the tradition of not revealing (officially) even a slight hint of its products until it is ready for unveiling, but tech giant just can't stop leaksters from exposing details of its products.

Once again, speculations on the Cupertino giant's next device, which could be the iPhone 7 or iPhone 6s and 6s Plus, have started gaining momentum over the last few weeks.

It is almost certain that Apple Inc will release its next device in September this year, as the company has been launching its smartphones ahead of the holiday season all these years. However, one thing that still remains uncertain on the minds of gadget lovers is whether it is releasing the iPhone 6s and 6s Plus or the iPhone 7.

With Apple Inc keeping secrecy on the release date of its upcoming device, rumour-mongers are ruling the roost.

According to a report by Apple Insider, Apple might unveil the iPhone 6s, and perhaps the iPhone 6s Plus with Apple SIM (universal SIM card) pre-installed in September this year, but Ming-Chi Kuo of KGI Securities had reportedly sent out a note to investors that Apple might release its flagship smartphone, perhaps the iPhone 7, this year, according to Value Walk.

There are also reports that Apple might release both the iPhone 7 and the iPhone 6s this year, while others claimed that the next-generation device could be pushed to next year. There is also possibility of the iPhone 6s and 6s Plus being killed if the flagship device is released this year.

Meanwhile, the Cupertino giant's upcoming device will have several feature upgrades according to Ming-Chi Kuo as reported by 9to5mac. The smartphone is expected to have Force Touch features, improved Touch ID and 12mp camera. 

It was earlier reported that the device will be powered by an A9 chip, come packed with 2GB RAM, screen protected by sapphire crystal glass and chassis made of liquid metal.

Techradar reported citing the Wall Street Journal that Apple Inc has bought LinX Computational Imaging, an Israeli company known for its camera technology, for $20 million (approximately £13.5m), throwing up a possibility that the feature could be introduced to the iPhone 7.