At a pre-IFA event on Wednesday, Taiwanese consumer electronics manufacturer ASUS launched a series of devices including the new ZenFones, Zenwatch, ROG Series gaming laptop, latest Zenpad and a router. Here are the key products they have unveiled.

ASUS ZenFone

ASUS has launched four ZenFone models dubbed ZenFone 2 Deluxe, ZenFone Max, ZenFone Selfie and ZenFone Zoom. ZenFone 2 Deluxe and ZenFone Selfie were launched in India at ZenFestival 2015 event in August.

With the latest ZenFone devices, the ASUS ZenFone series offers devices for people with different criteria. For example, the ZenFone 2 Deluxe is focused for power users, while the ZenFone Max is for consumers who require more battery life and the ZenFone Selfie is for the Selfie loving people.

ASUS ZenFone 2 Deluxe come powered by an Intel Atom processor clocked at 2.3 GHz backed with 4GB RAM memory and 128GB of built-in storage.

The USP of ZenFone Max is its 5,000 mAh battery, while the ZenFone Selfie boasts a 13MP PixelMaster front camera. They have also released a device named ZenFone Zoom, which ASUS claims to be the thinnest smartphone in the world offering 3X zooming ability.

For delivering decent image quality in such high zoom, ASUS has purportedly developed a 10-element lens to take decent telephoto and macro images.


ASUS has also launched a new Android-powered tablet dubbed Zenpad. The latest Android tablet comes powered by a 64-bit Atom processor and can deliver HDR quality pictures and DTS-HD sound. The tablet features 4GB RAM and is available with several accessories.

ASUS ZenWatch 2

ASUS released the ZenWatch 2 at the Computex event this year. The latest Smartwatch from ASUS comes with a smart assistant to offer better compatibility with a ZenFone, ZenWatch Message to send across messages directly from the watch, water resistance and the longest battery life than any currently existing smartwatch. ASUS claims the watch takes a mere 36 minutes to charge and that 50 percent of the battery can last two days in a single charge.