Incumbent Indian telcos facing sleepless nights with respect to countering Reliance Jio's 4G LTE data and voice calls freebies now seem to be making headlines, as Idea Cellular has also come out with two customised prepaid offers that provide free voice calls and lucrative internet offers. These new tariff plans are the Rs 148 and the Rs 348 plans that are now live to 4G users in India.
The new 4G offers from Idea can be availed by recharging for Rs 148 and Rs 348 respectively; both these plans provide free local voice calls (even to other networks) and Idea-to-Idea STD calls across the country along with offering limited data for both 4G as well as non 4g subscribers.
As far as the data benefits are concerned, Idea prepaid users recharging for Rs 148 get as much as 300MB 4G data; non 4G users get only 50MB free data. This recharge is inclusive of free voice calling functionality. The validity of the Rs 148 offer is 28 days.
On the other hand, the Rs 348 prepaid plan provides 1GB data for 4G Idea subscribers; and 50MB data for non 4G Idea users.The validity of this pack is 28 days similar to the Rs 148 plan. Free local voice calls and STD calls even to other networks (different from teh above Rs 148 plan) can be availed by subscribers.
Gauging the above offers, the Rs 148 plan looks attractive (at least on paper) considering the fact that the offer looks custom-made for the general working class of people, more than the elite, as this group is known to calculate value-for-money offered rather than face value of a tariff plan.
At this juncture, it is worth noting that Airtel also came up with a similar Rs 145 and Rs 345 prepaid recharge offers that guarantee free voice calling and limited amount of free 4G data. Currently, Reliance Jio's extension of free 4G LTE services under the ambit of the new 'Happy New Year' offer is grabbing eyeballs.