If the latest buzz is anything to go by, the release of Vikram-Shankar's "I" might get pushed from 9 January to 14 January.
Earlier, reports emerged that the Vikram starrer will be hitting screens on 9 January a week ahead of Pongal to cash in on the long holidays. But, now it seems the film's producer Aascar Ravichandran is planning to release the film on 14 January as a Pongal treat for the fans.
"Aascar Ravichandran feels that though people in the city will be excited to see the film on January 9, people in B and C centers will always prefer films which are newly releasing for Pongal and not the one week old film," sources have told Sify.
If "I" hits the screens on 14 January, it will head for a big clash with Ajith-starrer "Yennai Arindhaal" and Telugu actor Pawan Kalyan's "Gopala Gopala", which are planned for release on the same day. According to trade experts, releasing "I" on the Pongal day might make things difficult for "Yennai Arindhaal" and "Gopala Gopala."
"Shankar's #I shouldn't miss Jan9. A further post-ponement will make things difficult for #YA worldwide & #GG in B&C centres. Unfair," stated Andhraboxoffice.
Makers of "I" are planning to have a wide release for all the versions of the film including Tamil, Telugu and Hindi. If the film clashes with other biggies like "Yennai Arindhaal" and "Gopala Gopala", it might face tough competition in grabbing enough number of screens.
An official announcement regarding the film's release date is expected after the censor details are officially announced. According to reports, "I" has been censored with a "U/A" and the makers have planned to approach the revising committee for a "U" in a bid to get tax exemption in Tamil Nadu.
Meanwhile, "I" team is gearing up to promote the Telugu and Hindi versions of the film. The audio of the film's Telugu version is expected to be launched on 30 December, while the team will reportedly begin promotions for the Hindi version in the first week of January 2015.
The Shankar directorial is one of the most-awaited films of 2015. The film's teasers, songs and the trailer have earned fantastic feedback from the fans. They have been raving about Vikram's different looks, the grand visuals and AR Rahman's cinematography. It needs to be seen if the film will be able to impress the audience with its content.