The music launch of the Shankar directorial "I" (which was earlier named as "Ai" ) has been making news because of the star presence of the launch event.
The music launch will be held as a major event in Chennai on 15 September and will be attended by many celebrities, including Hollywood star Arnold Schwarzenegger and superstar Rajnikanth.
Meanwhile, the film's songs are available in iTunes much before the event and the reviews are pouring in.
A. R. Rahman – Shankar combination has always created magic in the world of music and it looks like they have nailed the expectations this time too.
Rahman has come up with some electrifying music with "I". The film, starring Vikram and Amy Jackson in the lead has total seven songs and each one stands out with their style and lyrics, which are penned by Kabilan and Madhan Karky and the songs are rendered by Anirudh Ravichander, Neeti Mohan, Sid Siam, Sunitha Sarathy, Nikita Gandhi, Haricharan, Shreya Ghoshal, Adithya Rao, Natalie Di Luccio and Chinmayee.
The music rights of the film are bagged by Sony Music South. The film is produced by Venu Ravichandran and D Ramesh Babu under the banner of Aaskar Films.
Here is the review of "I" songs by various critics
"Mersalaayitten", Singers: Anirudh Ravichander, Neethi Mohan, Lyrics: Kabilan
"Anirudh's voice adds color to this thumping song, that'll make your senses go up and down. Its mastering will make you feel the rhythms and the bass strokes, all the way to your lungs. Folk beats with all the possible effects position the song completely international. Violin is A.R's vintage touch ! Fun filled, innovative, generation X lyrics by Kabilan."- Behindwoods.com
"Welcome to the magical world of fusion, and this time it is the word fusion is not describing the music front. Kabilan's vintage Chennai (Madrash'ish) lyrics meets the James Bondes'que prelude and goes on to keep serving the surprise elements one by one. The song is an out & out Anirudh's show as he projects the joy of a guy who fell in love with a gorgeous girl & Neeti Mohan chips in by rendering the title word in a porsche way. The violin part in the first interlude which starts in 2.47 and travels for a good 40 seconds to give the baton to Neeti Mohan is a master stroke. Like, Glenn Maxwell, Rahman delivers the first huge six in the opening song itself." – Indiaglitz.com
"The voice of Anirudh is highlight of the song and it will impress you with its fun filled, innovative lyrics which were penned by Kabilan. This song sets the tone for power packed audio tracks. It opens with high bass rhythms leading to the vocals of lead singer." – Iluvcinema.in
"Ennodu Nee Irundhaal", Singers: Sid Sriram, Sunitha Sarathy, Lyrics: Kabilan
"Adiyey' fame Sid Sriram pulls of another thriller here with his jazzy voice. Starting of the song is a killer! Piano, flute and the symbols establish the type of song you're going to listen. The sudden break down is then set into a pace by the bass drum. A top class rock song, backed by chorus, sensational rendition and raising octaves. The timpani, electric guitars and sudden change in texture of singing are all sheer genius." – Behindwoods.com
"Sid Sriram, who sung the path breaking 'Adiye' in 'Kadal' has come back to sweep off everyone with his dynamic rendering. The Piano preludes paves way for Sid to take off slowly, and Rahman keeps playing with his drums, chimes, and bells softly around Sriram's sensational vocals for a good 4 minutes. The soft drum beats meets the flutes in the midway to emote the feelings of a fluctuating heart and let Sunitha to render her part. Sid signs off with an unimaginable high pitch portion in the last part only to make us press the repeat button to ensure what we heard is real." – Indiaglitz.com
"'Adiyey' fame Sid Sriram has come up with this song with his jazzy voice. Drum beats and use of electric guitar makes the song to be the soul of the album with best impression. The usage of piano, flute indicates that the song contains the impressive lyrics." – Iluvcinema.in
"Ladio", Singers :Nikitha Gandhi, Lyrics : Madhan Karky
"Rahman is one composer who can still sound original, even if going completely western. R n B amalgamated with electronic sounds provide a song that could be boasted off in foreign sea-shore parties. The rapid changes in the tune make it a little abstract. Might require some effort from casual listeners to follow the song." – Behindwoods.com
"Madhan Karky - The lyric engineer strikes once again with his out of box thinking to take the classic Tamil to the generation Y kids by penning them to a club number. Rahman dons the role of a DJ here, and the way he raises the tempo of the track after slowing down is sure to become a new strategy with all the DJ's. This one could well be the intro song for, Amy Jackson and it will be interesting to see how Shankar will present this one; on screen." –India Glitz.com
"AR Rahman is one composer who can still sound original even the song goes completely western. This song reminds the music that could be showed off in foreign sea-shore parties. This song might require some effort to attract the audiences." – Iluvcinema.in
"Pookkale Sattru Oyivedungal", Singers : Haricharan, Shreya Goshal, Lyrics: Madhan Karky
"Haricharan's crystal clear voice, Shriya's Hindustani driven singing lead to a chart-buster, here. A song purposefully made to match the locales Shankar might shoot the love song. Harp, Haiku, programmed beats and blues type guitar riff delivers a self-justifying sonata." – Behindwoods.com
"Stop! Take a breath, and proceed; because this one will take your breathe away. Haricharan is the new go to man for Rahman in the recent times, and he keeps raising the bar in every outing. With regards to Shreya Ghoshal, we have to dig deep the dictionary to come up with some new adjectives to praise her singing. Rahman does not experiment too much with this track and he seems to have let the lead singers improvise to make the song sound beautiful. Madhan Karky's lyrics deserve a special mention once again for exhibiting what he can do with a single letter 'I' to provide a bewitching experience. "- Indiaglitz.com
"This song is one of the best compositions of Madhan Karky. Haricharan, Shreya Ghoshal voice gave energy to the song. This song purposefully matches the locations of Shankar in the film. It is definitely chartbuster of the album and you will connect to it automatically." – Iluvcinema.in
"Aila Aila", Singers : Aditya Rao, Natalie Di Luccio, Lyrics : "Madhan Karky"
"A strong experimental song with the grand piano, opera singing, carnatic traces, bhangra beats and subtle techno treats. Will definitely need the visuals to experience it better." – Behindwoods.com
"Rahman got this adroitness in his routine to keep introducing a brand new style of compositions often, and here comes one more to that list. The Canadian singer, Natalie Di Luccio renders her portions in Opera style while Aditya Rao plays within his strength to make his mark. One cannot categorize the song to a particular style as it keeps shuttling between two different universe. A stylish mystery number will top the charts very soon." Indiaglitz.com
"The usage of grand piano, Carnatic traces and Bhangra beats by Rahman is terrific. Husky voice of the singers will disturb the people even in sleep. This song needs the visuals to experience it better." – Iluvcinema.in
"Ennodu Nee Irundhaal" (Reprise), Singers : Chinmayee, Sid Sriram , Lyrics : Kabilan
"Keeping 'Ennodu nee irundhal' harmony, Chinmayee's husky voice and the soul stirring chord progressions from the acoustic guitar combine to give a very soothing composition. The simple first BGM and the basic rhythms make it an easily understandable melody, unlike other Rahman songs that has to grow into you after multiple listens. Late incoming of the male voice creates further impact!" - Behindwoods
"Contrary to the earlier version, Rahman gives a different tone to the song by introducing guitars to this one and architects a poisonous shell with his sound arrangements. Chinmayi takes complete control of the song from the very moment she starts to croon the verses, and Sid Sriram accompanies her in the later part of the song to produce a perfect duet." –Indiaglitz
"The voice of singers and guitar sound combine to give a very soothing composition. The simple first BGM and the basic rhythms make the song to understand easily. Late incoming male voice creates further impact!" – Iluvcinema.in
"Mersalaayitten" (Remix), Singers : Anirudh Ravichander, Neeti Mohan, Lyrics : Kabilan
"Rahman makes this different from the original by making it shorter, adding little more reverb on the voice and overlapping the beats."- Behindwoods.com
"Probably for the first time in his career, Rahman is composing a Remix of his own song, and the result is mightily impressive. This one is a bit shortened compared to the original one, but, Anirudh & Neethi displays the minute difference to make this more foot tappable and a more repeatable material. Neeti Mohan's first & final 20 seconds of the track is addictive and ensures another home run for, Rahman." – Indiaglitz.com
"AR Rahman makes this song different from original by making it shorter, adding little more reverb on the voice and overlapping the beats." – Iluvcinema.in