In what could be considered a landmark for the Tamil film industry, Vikram starrer "I" is being released in Pakistan. This will be the first Kollywood film that will see the light of the day in our neighbouring nation.
The dubbed Hindi version of Vikram-Amy Jackson starrer "I" will hit the screens in Lahore, Pakistan on 14 January, as per a Behindwoods report.
This is not the first time that an Indian movie is being released in Pakistan as most Bollywood films are released in Pakistan. In fact, the movies of Shah Rukh Khan, Aamir Khan and Salman Khan have good markets in the country.
Notably, Aamir Khan's recent Hindi release "PK" has collected over ₹18 crore in Pakistan. However, it is a big achievement for Shankar directorial "I" as it is set to become the first Kollywood film to be released in the country.
The underlining part of the story is that neither Shankar nor Vikram are selling factors in Pakistan. But the promotional materials alone have reportedly convinced a distributor to screen the movie.
Produced by Aascar Ravichandran, Shankar's "I" is made with a huge budget and it has easily become one of the biggest releases of 2015.
Meanwhile, the hype around "I" has reached the sky high in Tamil Nadu. The movie, which is releasing as a Pongal treat, is running on a good pre-talk and people are curiously looking forward to its release.
"I" has got a stupendous response for its advance booking and it is expected to break a few box-office records.