'I' Movie Review
A poster from Vikram's "I".I Twitter Page

Vikram-Amy Jackson starrer "I" ("Ai") has done good business in its first week at the AP/Nizam box office.

The film, directed by Shankar, took fantastic openings on the first day in AP/Nizam and continued to rake in decent collections. It has minted over ₹23 crore share in just seven days at the AP/Nizam box office, according to Andhraboxoffice.

Check below the area-wise breakup of "I" 7-day collections at the AP/Nizam box office.

Vizag: ₹2.25 crore, East: ₹1.86 crore, West: ₹1.67 crore, Krishna: ₹1.44 crore, Guntur: ₹2.15 crore, Nellore: ₹1.11 crore, Ceeded: ₹4.72 crore, Nizam: ₹7.90 crore. Total AP/Nizam: ₹23.10 crore.

"I" has emerged as the all time second biggest earner after Rajinikanth's "Robo" at the AP/Nizam box office. "Robo" raked in ₹37 crore share in its full run in Andhra Pradesh. It will be interesting to see if "I" will break "Robo" collections at the AP/Nizam box office.

The AP/Nizam theatricals for "I" has been sold at around ₹39 crore, which is higher than Robo's lifetime collections. The Vikram-starrer needs to fare well to achieve profits.

The film received mixed reviews from critics with many terming it as a technically brilliant film. Vikram's performance won loads of appreciation from them, while Santhanam's comedy is one of the plus points of the film. However, they cited that "I" is a let-down due to wafer-thin storyline, despite Vikram's best efforts. So far, the film has managed to have a decent run despite the mixed talk.

On Friday, Two Telugu films – Kalyan Ram's "Pataas" and Sundeep Kishan's "Beeruva"-- will hit screens. Whether the release of these films will affect the business of "I" is something one needs to wait and watch.

Meanwhile, the Telugu version of the film has been trimmed. "Shankar's #I trimmed!, now running with 178 Mins Duration in #Telugu," tweeted Andhraboxoffice.

The Vikram-starrer is a romantic thriller with Amy Jackson playing the female lead. The film's other cast members include Ojas Rajani, Santhanam, Suresh Gopi and Upen Patel. The music of "I" is composed by AR Rahman, while cinematography is handled by PC Sreeram. Produced by Aascar Ravichandran, "I" is made with a big budget.