Hyundai's newly-set up luxury brand, the Genesis, launched its first and flagship sedan, the G90, in Korea. The G90, named EQ900 in Korea, features a flowing design that the manufacturer terms as Athletic Elegance design style. The sedan comes with a large radiator grille combined with sophisticated headlamps up front, long hood, angular window lines and chrome accents in many areas to accentuate the premium feel.

The G90 measures 5,205mm in length, 1,915mm in width, 1,495mm height and has a wheelbase of 3,160mm. The new sedan is designed by prestige design division of Hyundai headed by Luc Donckerwolke.

Genesis will offer the G90 with chocolate leather upholstery, many wooden panels and a rear-seat entertainment system extending the luxury inside. A Lexicon sound system, 12.3-inch infotainment screen, wireless charging, and a three-zone climate control system will part of the package.

The luxury sedan comes with the choice of three engines. The 3.8-litre V6 GDI engine develops 310bhp and 395Nm while the 3.3-litre V6 turbo-GDI engine develops 365bhp and 510Nm of torque. The range topping 5.0-litre V8 GDI engine develops 419bhp and 520Nm of torque. All engines are mated to eight-speed automatic transmission.

Genesis, the standalone new brand of Hyundai that will have six new models in its line-up by 2020, will initially launch its models in the Korean, Chinese, North American and Middle Eastern luxury car markets. The brand will expand its reach to Europe and other parts of Asia once it has established itself in the luxury car market.