HTC M8 aka All New HTC One Launch Live Stream: Watch Webcast of the Unveiling Event Online
An HTC One smartphone is displayed in a mobile phone shop in Taipei April 8, 2013. (Credit: Reuters)Reuters

Taiwanese electronics major HTC on Thursday unveiled the 'Glamour Red' colour variant of the flagship HTC One smartphone in the UK.

President of EMEA, HTC, Philip Blair, at the launch event said, "We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features."

"The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality," he added.

HTC claims that the new model will be exculsively available at the UK store Phones 4U by the second week of July. The company remained tight lipped regarding the price as well as availability of Red HTC One in other markets.

Technology website Engadget has confirmed that the new Glamour Red HTC One will be up for sale in Phones 4U for £33 (₹3,015) per month contract.

The new HTC One model is said to pack the same features as that of the black and white variants which are already in the market.

A couple of days ago, HTC One 'Google Edition' with pure Android stock OS also made its way to the US market. It is available in Google Play Store for $599 (around ₹35,800).

Ever since its London debut on 19 February, HTC One received lot of appreciation from tech media around the globe. The handset received the prestigious GSMA's Global Mobile Award for Best New Device or Tablet at the Mobile World Congress 2013, as well as the Gold Medal in Design and Innovation at the recently concluded Computex 2013 at Taipei earlier this month.

Along with the heaps of praises, HTC also received brick bats from the media for its failure to release smartphones on time. The HTC Ones smarphone almost took three months to reach markets after its official unveiling. And it also got panned in India for its expensive price tag. Many HTC fans in the UK are now hoping that the new Red Glamour HTC One variant reaches stores on time by mid-July. 

Key Specifications of HTC One Include:

Model HTC One(Black & Silver White models)
Display 4.7-inch Super LCD 3 with RGB matrix display (pixel density: 468 pixel per inches) 1920 x 1080p display resolution
OS Android v4.1.2 OS (Jelly Bean)
Processor Quad-core processor with 1.7GHz CPU speed (Chipset type: Qualcomm Snapdragon 600)
GPU Adreno 320
Memory capacity Available in 32 & 64 GB
Camera Rear: 2.0 -ultra pixel camera with 28 mm lens, LED Flash, BSI sensor, F2.0 aperture.Front: 2.1 -megapixel camera with HD 1080p video recording
Network 2G,3G & 4G/LTE in select markets
Battery 2.300 mAh
Add-ons Zero-gap Aluminum Unibody case, Bluetooth v4.0,Wi-Fi hot spot, Wi-Fi (802.11 a/b/g/n/ac), NFC (Near Field Communication), HTC BoomSound(front-facingstereo speakers)
Dimensions 137.4 x 68.2 x 9.3 mm
Weight 143 g
*Price Hovering around ₹42,900 (India)

*Prices varies with different retailer.