Buoyed by the successful sales of its flagship Butterfly smartphone, HTC has reportedly confirmed that it is contemplating to launch the successor most probably this year.

HTC Chief Marketing Officer Ben Ho said that J Butterfly, which was launched first in Japan and later in the US and other markets with different monikers, had received good response.

He said that to meet further demand, HTC would bring in the Butterfly successor, Focus Taiwan reported. He did not reveal the  

Since HTC Butterfly was launched with three aliases in different markets, it was rumoured the the company would come with a rechristened series. However, Ben Ho shot down the speculations and said, "We (HTC) have no plans for the time being to change the name of this series".

After its Japan debut in December, HTC Butterfly was later launched in the US under the moniker Droid DNA. HTC then launched an international variant of Butterfly in other markets including India in late January.  

HTC Butterfly was touted as the first 5.0-inch smartphone to sport a full HD 1080p display. It packs a quad-core processor and runs on Android v4.1 Jelly Bean. In India, the device is priced around ₹44,500.

Currently, HTC is reeling under negative publicity due to the delay of its flagship smartphone HTC One release in US, UK and other select markets over supply shortage from the company's manufacturing partners.

Various reports suggest that the procurement of HTC One's ultra-pixel camera component is the main culprit behind the shipment delay. Speculations are rife that HTC might even postpone the release to May in tier-2 regions such as India and other Asian markets.

According to a recent report, HTC is all set to launch the HTC One exclusively in UK, Germany and Hong Kong this week, and later in remaining parts of Europe region, North America and Asia Pacific by the end of April.