Bollywood actress Huma Qureshi's alleged link-up reports with Salman Khan's brother Sohail Khan has cost her dearly. Huma has been replaced as the brand ambassador of Sohail's Celebrity Cricket League and it is "Dilwale" actress Kriti Sanon who will be the new face of the franchise.

Last year, Huma was announced as the ambassador of Sohail's franchise Mumbai Heroes. And soon after that, rumours of her coming close to Sohail started doing the rounds. In fact, in December there were reports that Sohail, who is married to designer Seema, is in a relationship with Huma.

Though Huma and Sohail's wife refuted the rumours, the link-up reports just refused to die down. And the latest reports suggest that Huma was dropped as the brand ambassador because of the link-up rumours, Press Trust of India reported.

When the "Jai Ho" director was asked about Kriti replacing Huma, he replied that the "Badlapur" actress did not have her dates this year.

"Unfortunately, she can't be a part of this season, because we don't have her dates... We can't actually afford a lot of brand ambassadors. We got Kriti this year, Taapsee (Pannu) this year. We got a lot of people who will volunteer to come according to the dates," the 45-year-old director- actor told reporters, according to PTI.

"As a brand ambassador you are expected to come on all days and promote the team. So she won't be able to be the poster girl for the league, unfortunately she can't be that this year... But we have big line-up coming up for our games," the "Jai Ho" director said.