Lenovo announced on Thursday it has sold half a million units of the K4 Note smartphone in India in just three months since the device was launched. The announcement was made shortly after IDC, a market research firm, noted in its first quarter report that Lenovo had slipped from its position in the list of the world's top five phone-sellers.
India has proven to be of great potential for international players such as Lenovo, Vivo, Oppo, Xiaomi, LeEco and Huawei in the budget premium smartphone space. The competition has led to innovation and also a price war among original equipment manufacturers (OEMs), resulting in a profitable end-consumer experience. Lenovo's sales milestone is an interpretation of India's potential while the global smartphone market's growth remains flat.
"To celebrate the milestone of 5 lakh happy customers, Lenovo is bringing back the VR bundle offer," a company spokesperson was quoted by India Today as saying in a statement. "Customers will be able to purchase the K4 Note and VR Headset together for a bundle price of Rs. 12,499 on Amazon.in on April 29, 2016."
After initial flash sales, Lenovo had stopped selling the K4 Note bundle with the Ant VR headset for a discounted price of Rs. 12,499, but sold the devices separately on Amazon India. However, customers now have a chance to save almost Rs. 800 on the bundle. The Ant VR headset costs Rs. 1,299 while the K4 Note is priced at Rs. 11,999.
In February, the Chinese smartphone-maker had said it had sold 180,000 units of the K4 Note since the launch, which means 300,000 units were sold in less than three months. The company ended the flash sales in mid-February and started open sales of the handset, making it easier for buyers to purchase the device. Lenovo also revealed that it has sold 100,000 units of its Ant VR headsets so far.
Going by the handset's specifications, it is not entirely surprising that Lenovo managed to sell such high volumes of the K4 Note. The smartphone features a 5.5-inch Full HD display, a 64-but octa-core MediaTek processor, 3GB RAM, 16GB expandable storage and a 3,300mAh battery. The camera is equipped with a 13MP sensor on the rear with dual LED flash and a 5MP sensor on the front.
Additionally, the K4 note sports a fingerprint scanner and has Dolby Atmos-integrated front-facing speakers. It also comes with TheaterMax technology to take advantage of Lenovo's virtual reality headset.
