After announcing that Accelerated Mobile Pages (AMP) were coming to mobile devices, Google has announced that the technology will be hitting Apple mobile devices. In the updated Google app for iOS devices, articles from select sources will reportedly load instantly.
The AMPs will be differentiated from regular pages through a little lightning bolt icon and the letters "AMP" next to articles in the "top stories" section, Google said it its blog post.
"Each time you open the app or do a search, everything will load just a bit quicker. Whether you can notice the difference or not, these small improvements will save app users a combined 6.5 million hours this year," the post highlighted.
AMP works similar to Facebook's Instant Articles that allows articles to open directly within the app itself, loading at a fraction of the time it would take to open regular web pages.
Google says that users abandon web pages if they take longer than three seconds to load and as a result, Google partnered with publishers, tech companies and ad-tech businesses to create an open-source initiative that will speed up web browsing.
According to Google, the web pages adopting AMP technology will load up to four times faster and consume up to 10 times less data. "In many cases, they'll load instantly. It's how reading on the mobile web should beâ€”fast, responsive and fun," Google said.
While AMP is currently available to iPhones and iPads, it will only be a matter of time before the technology makes it to Android devices as well.