An Actor / model / social media influencer and the CEO of The -K - Factor Productions Kuldeep Singhania has become a household name after walking the ramp for brands like DNA , Times of India ,FBB , working in mainstream television industry on Zee Tv , Channel V , doing film with actors like Akshay Oberoi and over a 150+ social media brand endorsements and with a fan base of over 4,00,000+ across all social media platforms .
But the scenario was not the same a few years back , when he had to travel for hours for an audition ,stand their for hours , in the end only to hear a big fat "No" . Kuldeep Singhania tells he has given n number of auditions , even got selected in a few , only to get rejected later because someone with a reference or a high brand value got selected.
He says " I mean literally the ratio was 50:1 to 100 : 1 , in hundred auditions , i would get rejected , bullied or replaced or shoot did not start and finally would get one which actually happened . I have literally cried on the streets of Mumbai after getting rejected over and over again because I had no money left , asking the city what was I missing "
The answer was Brand Value which he understood after winning a show on Channel V after which people started recognising him and he started getting in some social media following , which was followed by his first Brand endorsement with Himalaya.
He continues, " After winning the show , I automatically got another one for Zee and was offered to be the face of Himalaya for its social media campaign without a single audition , and that's when I understood the importance of being visible to the audience . I took social media as a waste of time before that , but after that campaign , my perception towards social media changed completely . Overnight I was available on all social media platforms and started creating content which was Brand friendly and was constantly seen by people "
Slowly but steadily his brand worth started increasing and people started knowing him for his work and brands started collaborating with him on a regular basis . Today he has a total social media reach of over 400k+ and has over a 150+ brand endorsements under his name with brands like Jaguar , Puma , Being human , Wrangler , One plus etc.
He has also been interviewed by the top radio stations and have been featured in the leading newspapers as well
He is currently working with A lister brands world wide , even has a new web series with Balaji Telefilms in the pipeline and has his own production house as well known as The - K - Factor Productions , which specializes in Brand shoots , social media video ads , short films for youtube and other social media platforms . Today he knows and understands all the aspects of filmmaking ( including editing , direction , camera movements ) and his future plans is to make content for platforms like Netflix , Youtube Originals and other platforms