Popular South Korean beauty brand "Nature Republic" has renewed its contract with popular SM Entertainment artists EXO and Taeyeon.

The kpop stars have been the brand ambassadors of the firm since 2013 and their mass appeal has helped the beauty brand to expand its global reach, stated a representative of the company.

"We decided to renew their contracts because EXO and Taeyeon have done a good job of portraying our brand's natural concept. They are global stars with huge fanbase, so they are a good fit as we take off into the global market," Soompi quoted the company spokesperson as saying.

The representative of "Nature Republic" also revealed that the firm is planning to launch new products, organise new events and expand its marketing activities to increase its approachability among youth.

So fans of Girls' Generation singer Taeyeon and EXO members -- Suho, Xiumin, DO, Baekhyun, Sehun, Chanyeol, Kai, Chen and Lay – can expect to see them in their new looks during the promotional activities of the beauty brand.

After the release of their first Japanese album, EXO is currently busy with their EXOPLANET #2 - The EXO'luXion concert tour in Japan, which is being held in Tokyo and Osaka.