Ford India has recorded an increase of 36 percent in its sales for the month of June. The brand sold 11,935 units as against the corresponding month last year.
Last June, the company had sold 8,771 units. The domestic sales of the company are up 1.58 percent at 7,258 units, over the same year-ago period. In the same period, the company exported 7,258 units.
"The Government's decision to extend the excise duty concession is a welcome move and will certainly uplift consumer purchasing sentiments as we head into the festive season over the next few months," said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. "It reflects the government's recognition of the importance of the manufacturing sector and its contribution to overall economic growth."
Ford India continues to post growth, despite the overall slowdown in the market. Now with the recent launch of new Fiesta, Ford hopes to maintain the sales momentum in coming months too. In India, the company launched its new Fietsa at a starting price of ₹7.69 lakh (ex-showroom, Delhi).
The refreshed 2014 Ford Fiesta facelift is only available with a diesel engine. It is powered by 1.5-liter four-cylinder diesel motor, which can generate a power of 91 PS and peak torque of 204 Nm. The new avatar of Ford sedan promises a return of 25.01 km/l, as against the earlier model's 23.5 kmpl.
Offered in three trims - Ambiente, Trend and Titanium in the country, new Fiesta takes on the likes of Honda city, Skoda Rapid and the Hyundai Verna in the country. It features Aston Martin inspired grille, revised bumper, new headlights and taillights. The Fiesta Ambiente is priced at ₹7.69 lakh (ex-showroom, Delhi), while the Trend and Titanium carry a price tag of ₹8.55 lakh and ₹9.29 lakh respectively.
In yet another development, Ford India has introduced 'Monsoon Ready Service Camps' across the country to provide ease and comfort while driving during the monsoon. The service camps include a free car wash and vehicle report card, offers on new wipers, batteries, brake pads and suspension, and gifts.
