Ford India has opened the company's first Vehicle Personalisation Centre in Chennai, giving the customers of EcoSport SUV a chance to drive "Personalised Cars".
The new Vehicle Personalisation Centre, which is located near Ford's Chennai factory spread over 35,000 square feet and has 19 modification bays. The centre was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India and the company is planning to expand the personalisation centres to other regions in the coming months.
Now the EcoSport customers can choose a style pack for their brand new vehicle at the time of booking. Currently, Ford is offering three EcoSport customisation style packs which include-Spare Wheel (Cover) Pack for all EcoSport variants; Alloys Pack for EcoSport's Ambiente and Trend trims; and Sports Pack for EcoSport's Titanium and Titanium (O) trims.
"Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter," said John Cooper, vice president Customer Service Division at Ford Asia Pacific." Our customers today are socially conscious who don't compromise and want things done their way. They desire for enhanced levels of personalization to make vehicles look distinctly theirs."
"Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties," he added.
|Name||Wheel Cover Pack||Alloys Pack||Sports Pack|
|Pack Content||Spare Wheel Cover||Alloy Wheel + Rear Spoiler||Rear Spoiler + LED Scuff Plate + Roof Cross Bar|
|Applicable variant||All variants||Ambiente & Trend||Titanium & Titanium (O)|