Topless models on page 3 in 'The Sun'.
Topless models on page 3 in 'The Sun'.twitter/The Sun

By featuring a topless woman excitedly winking at the readers in its Thursday edition, "The Sun" has established that the topless models in their controversial Page 3 aren't going anywhere.

In the past week, several news organisations had speculated that the British tabloid would be ending the 44-year-old tradition of featuring bare-breasted women in their Page 3. 

The "No More Page3" activists, who found the age-old tradition "sexist", "offensive" and "anachronistic", had called the speculated move of dropping topless models a "truly historic news and a great day for people power". The spokeswoman of the campaign had even said, "This could be truly historic news and a great day for people power," adding, it "could be a huge step for challenging media sexism".

However, putting all speculations to rest, "The Sun" tweeted out the picture of a topless woman on Thursday around 4.30 a.m. (IST) with the caption "Tomorrow's #Page3".

The photo in Britain's top-selling newspaper has been captioned: "To recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth." The tabloid further went on to apologise for the false reports regarding the removal of topless models. "We would like to apologise on behalf of the print and broadcast journalists who have spent the last two days talking and writing about us."

Following the mocking tweet from "The Sun", "No More Page3" tweeted, "So it seems the fight might be back on. Thanks to @TheSunNewspaper for all the publicity they've given the campaign. See you tomorrow xxx".