Shifa Merchant is India's leading fashion and travel blogger. A fashionista, she has recently received immense accolades and appreciation for her fashion and style, and has also taken on the travel world by a storm.
Known for her casually cool yet playful Airport OOTD's and fashionable travel photos, her global travels have become the talk of the town, especially on her social media pages. Shifa wears many hats and juggles so many roles with ease as she is driven by an immense passion for content creation backed by her theatre background, social media knowledge and global travel by her side.
Shifa, who is an ex-Bollywood film marketeer, knows the ropes of film making and marketing while keeping it creative. Now she decided to take a leap of faith by starting out as a travel and fashion blogger. All her travel and fashion posts will give you some serious postcard envy, as she brings forth her quirky leonine personality through her content.
"Fashion is something that makes you feel comfortable in your own skin and for me personally it is an extension of my personality. It brings out the best in me and lets me be ME! My hobby was so much appreciated by my followers that it led me straight to my dreams and thus, my blog Sassy Shif Says was born. I promise to keep on striving and keep doing better every single day. The hustle is REAL," Shifa said.
She also happens to be the only Indian blogger who has bagged a prestigious international collaboration with "Warner Brothers Studio Tour LA".
Shifa is currently preparing for her upcoming new and exhilarating projects - A trip to Mauritius and Turkey as she gears up to bring for her readers and followers a look at some of the best and undiscovered cities.