Located on the south side of the Expo 2015 venue in Milan, the Future Food District aims to show how new technologies can be applied at each step of the food chain.
Expo visitors can go to the 2,500sq m supermarket to explore different interactions between people and food and it will be produced, distributed, prepared and consumed in the future.
According to project manager Carlo Ratti, from the Carlo Ratti Associati, the Future Food District places people at the centre of a food chain that is more autonomous and sustainable thanks to the use of new technologies. As a result, the interaction between consumers and products becomes transparent and honest thanks to the information shared.
By following the theme Feeding the Planet, Energy for Life, 145 countries will show their commitment to creating sustainable ways of producing and delivering food across the globe while guaranteeing the safeguard of the planet.
The aim of the six-month-long exposition is to create a unique experience for visitors, as protagonists, increasing their awareness of and seeking their participation in the drive for the right to food that is healthy, safe and sufficient; the environmental, social and economic sustainability of the food chain; and the preservation of taste and of food culture.
Find out more about Expo 2015.