World smartphone leader Samsung has reportedly launched a new entry-level handset, dubbed Galaxy Ace Style.

The South Korean company showcased the new phone at the Samsung Roadshow in Hamburg, Germany, reported Netzwelt.

Samsung Galaxy Ace Style (SM-G310HN) sports a 4.0-inch WVGA screen with 800x480p resolutions and ships with 1.2GHz dual-core CPU, 512MB RAM, 4GB inbuilt storage, a 5.0-megapixel main camera and a 0.3-megapixel (VGA) snapper on the front for video chat.

One notable feature of this budget Samsung phone is that it runs on the latest Android v4.4 KitKat with new TouchWiz UI, seen inside the flagship handset Galaxy S5.

As per the report, the Galaxy Ace Style will be priced between €200 (around ₹16,400) and €300 (around ₹24,612) in Germany. However, details, regarding the phone's date of availability in the local region as well as the global markets, are still under wraps.

Considering the specifications and price-range of Galaxy Ace Style, the phone fits the bill for price-sensitive emerging markets like India, China and other Asian and African regions.

Earlier this week, Samsung had launched a variant of its 2012 flagship model, dubbed Galaxy S3 Neo, in India. It sports a 4.8-inch AMOLED display and runs on Android v4.3 Jelly Bean, powered by 1.2GHz quad-core processor with 1.5GB RAM and 16GB inbuilt storage (expandable up to 64GB). The mid-range phone has been made available in some stores with price ranging around ₹24,500.