Meerut, Feb 11 (ANI): The 2015 cricket World Cup starts in New Zealand and Australia on February 14 with rivals Pakistan and India playing against each other on Sunday (February 15). At the sprawling factory complex of Sanspareils Greenlands (SG) in Meerut, some 80 kilometres north-east of New Delhi, hundreds of workers are hunched over their machines, busy cutting, sewing and shaping cricket balls to meet the scaled up demand ahead of the World Cup. Shop floors at family businesses like SG, which have traditionally dominated the cricket gear manufacturing for generations in India, are buzzing with activity before the start of the four-yearly tournament. Dozens of workers cut, glue, sand and bend hundreds of bats every day to the exact specifications of international superstars, who rely on their decades-old techniques.
