Coolpad launches Mega 2.5D selfie smartphone for Rs. 6,999
Coolpad launches Mega 2.5D selfie smartphone for Rs. 6,999Facebook / Coolpad

Coolpad is well known for its ultra-affordable smartphones that offer a lot for what they cost. In an attempt to woo consumers further, the Chinese smartphone maker launched an all-new Mega 2.5D smartphone. The handset's biggest USP is its selfie-focused camera, which has recently become a trend for most smartphone makers.

Coolpad Mega 2.5D is priced competitively at Rs. 6,999, much like the popular and best-selling Lenovo Vibe K5, Coolpad Note 3 Lite and Swipe Elite Plus. The Mega 2.5D will be available exclusively on Amazon India at 2 p.m. on Aug. 24 and registrations for the first flash sale will begin at 5 p.m. on Wednesday.

The latest launch brings new competition to the market and also offers an affordable option for selfie lovers. Coolpad Mega 2.5D features 8-megapixel rear and front facing cameras with f/2.2 aperture, an 83.6-degree field of view and smart beautification mode. The rear camera has a larger f/2.0 aperture and uses a Sony sensor.

We haven't reviewed the product yet, but we will soon share our views on the device and its camera capabilities.

Other specifications of the Mega 2.5D aren't disappointing either. It is powered by a quad-core MediaTek MT6735P, which is paired with 3GB RAM and has 16GB expandable storage. The handset sports a 5.5-inch HD IPS display with 294ppi and 2.5D curved glass, just as the name suggests.

Coolpad Mega 2.5D is powered by a 2,500mAh battery, which the company claims can provide up to 9 hours of talk time. The handset supports 4G LTE, VoLTE, Wi-Fi, 3.5mm headphones and micro-USB. According to Coolpad, the Mega 2.5D complies with the Make in India initiative. Unlike most Coolpad smartphones, the Mega 2.5D misses out on the fingerprint scanner even though the Coolpad Note 3 Lite, which is also priced at Rs. 6,999, offers it.

In the initial phase, the first batch of Coolpad Mega phones will be imported from China and later they will be manufactured in India under our Make in India initiative. We are confident that we will sell 50 K phones in our first flash sale on 24 August, 2016. We will continue in our endeavor to bring customized smart devices to the Indian consumers and will be surprising our customers with a disruptive product before Diwali this year," Syed Tajuddin, CEO, Coolpad India, said in a statement.

There is no mention of whether the Mega 2.5D was launched in collaboration with LeEco, which recently acquired the largest stake in Coolpad and appointed its CEO Jia Yueting as the company's chairman. But we expect to hear a lot more on the smartphone front from them.