In a world where celebrities are expected to be politically correct, actress Chloe Grace Moretz inadvertently found herself being part of a body-shaming advertisement during Cannes 2017.
The actress gave her voice in an upcoming animated movie, Red Shoes and The 7 Dwarfs. The film was marketed during the Cannes Film Festival last week and the promotional billboards did not go down well with the attendees and Twitterati.
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The marketing team released a video and a billboard of the animated movie. The video has been removed from YouTube. Tess Holliday, a plus size model, posted the billboard's picture on Twitter asking why the creative team give the go-ahead to release such an ad.
In the ad, a tall, thin woman in red heels stands next to a shorter, heavier version of herself holding her heels. The poster read: What if Snow White was no longer beautiful and the 7 Dwarfs not so short?
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday ? (@Tess_Holliday) May 30, 2017
The picture was retweeted over 1,300 times and this was brought to 20-year-old Moretz's attention who quickly responded to the backlash and clarified her stand.
The young actress took to Twitter and said, "I have now fully reviewed the marketing for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team. Please know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety. The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control."
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
A trailer was also posted by South Korea-based Locus Creative Studios. In the trailer, two dwarfs were seen hiding in Snow White's bedroom as they watched her undress after a night out. Kicking off her red heels, Snow White is shown as a heavier woman lounging in her underwear, Irish Times reported.
There is no official word on the release date yet.
