A Chinese programmer, who bought 99 units of iPhone 6 to propose to a girl on Singles' Day 2014, has now become the butt of all jokes after the girl turned him down.
In China, 11 November is observed as Singles' Day, which is an oriental version of the Valentine's Day. In a lot of ways, it is also like the American shopping events such as Black Friday or Cyber Monday, as people purchase numerous products put on sale by various stores and online shopping sites.
The Guangzhou man, who works in a gaming company is said to have spent his entire savings of 500,000 Yuan ($81684.67 approx) to buy the device in order to stage a love confession stunt, according to Shanghaiist. The person of his admiration was his colleague.
In order to impress her, the man stacked and lined up the phones in the shape of a big heart in the middle of the parking lot during a work break.
The female colleague, who he was confessing his love to, arrived at the scene after much cajoling from other co-workers, but reports claim that she simply turned him down. Though she accepted the flowers that he offered, she refused to take the phones.
While things might not have worked in favour of the smitten man, Singles' Day evidently has been a blessing to sellers.
Chinese e-commerce giant, Alibaba has raked in $5.3 billion in sales in just the first 12 hours of China's biggest annual shopping bonanza, according to CNN Money.
In the first hour of the shopping, Alibaba minted over $2 billion.
Singles' Day started as a way to celebrate single people, but it has now become a multi-billion dollar e-shopping frenzy that attracts buyers both single and paired.
Last year, Alibaba alone minted $5.75 billion in sales and this year, the company is confident that it will breach last year's mark,TechCrunch reports.
In 2013, the total online sales in China hit $8 billion on Singles' Day, which is double the combined $3 billion sold in the U.S. on Black Friday and Cyber Monday.