To the delight of video gaming console makers Sony, Microsoft and Nintendo, China has finally opened up its markets for sale and manufacturing of such consoles more than a decade later, reported The Wall Street Journal.
In 2000, China had imposed a ban on selling or manufacturing of such consoles as it was concerned over the effect of video games on children. It was worried about children being affected both mentally and physically due to the exposure to video games for long hours.
In signs of thawing its policy, a limited entry was created before its eventual entrance into mainland. The State Council allowed foreign companies to manufacture and sell them only in the free trade zone of Shanghai in 2014.
Following this, two major game makers Sony and Microsoft released their respective video game consoles, but met with little success comparitively.
Both the companies will be seen pushing their products at the upcoming ChinaJoy 2015 expo, Asia's largest digital entertainment expo that will be taking place in Shanghai New International Expo Centre from 30 July to 2 August, 2015.
Head of Xbox Phil Spenser recently tweeted that he is heading the ChinaJoy event, a first for him. He also said that he would be "looking forward" to showing games that will be released on Xbox and interacting with local studios.
Similarly, Sony has a press conference scheduled on 29 July and it is expected that the company will be announcing video games targeting the Chinese gamers.