CES 2015: Asus Launches ZenFone 2, Zoom Camera-Centric Smartphone; Specifications, Availability Details
CES 2015: Asus Launches ZenFone 2, Zoom Camera-Centric Smartphone; Specifications, Availability DetailsAsus Press Kit

Taiwanese smartphone maker, Asus on Tuesday, 6 January, unveiled the second generation ZenFone series handset at the ongoing CES (Consumer Electronics Show) 2015.

"The passion behind the design of ZenFone 2 is our never-ending desire to empower luxury for everyone," said ASUS Chairman Jonney Shih.

"We have drawn on our considerable engineering expertise and experience with our popular ZenFone to create a smartphone that embodies this ambition. That device is the incredible new ZenFone 2 — luxury that everyone can enjoy." He added

Asus Zenfone 2 sports a 5.5 full HD IPS display and ships with the latest Android 5.0 Lollipop OS with custom ZenUI out-of-the-box.

Under the hood, it packs 64-bit class Intel Atom CPU, sumptuous 4GB RAM, 13mp main camera, 5mp snapper on the front and a 3,000mAh battery.

On the other hand, ZenFone Zoom too flaunts a similar 5.5-inch full HD display and as the name suggests, it boasts of 13mp camera with an OIS (Optical Image Stabilisation), 3X optical zoom, 10-element lens, which can further add 12X digital zoom for even finer close-up details. It also features the laser auto-focus technology, which was first seen on LG G3.

For the uninitiated, this advanced auto-focus technology measures the distance between the subject and the camera using a laser beam enabling quick capture of good quality photos even under low-light conditions

Other key specifications of the ZenFone Zoom such as RAM capacity, storage, battery details are still under wraps. These details are said to be revealed during local launches later in the year.

Asus ZenFone 2 and ZenFone Zoom Price and Availability details:

The company has reportedly confirmed that the ZenFone 2 will be made available in select markets in March for around $199 (€166/₹12,600). Whereas the ZenFone Zoom is set to hit stores only in the second quarter for $399 (€334/₹25,300).

Key Specifications of Asus ZenFone 2:

Model Asus ZenFone 2
Display 5.5-inch full HD (1920x1080p) IPS screen with wide 178-degree viewing angle and boasts of ASUS TruVivid display technology and is protected by Gorilla Glass 3 shieldPixel density: 403 ppi (pixels per inch)
OS Android 5.0 Lollipop OS with custom Zen UI
Processor 64-bit class based 2.3GHz 64-bit Intel Atom processor Z3580
Camera Main: 13.0-megapixel camera with PixelMaster technology, Backlight (HDR) mode, f/ 2.0 aperture, Real Tone flashFront: 5.0-megapixel camera with 88-degree field of view and also comes with ZenUI Selfie Panorama mode which can capture panoramic selfies with up to a 140-degree field of view.
Battery 3000 mAh;Comes with fast-charge technology where-in phone can get re-charged close to 60-percent battery capacity within 39 minutes
Network & Connectivity 4G-LTE, Wi-Fi (802.11ac), Bluetooth, dual-SIM slots
  • ZenMotion is a collection of intuitive touch gestures, each providing a new way of interacting with ZenUI, and allowing quick and easy access to frequently-used features such as One Hand mode or Do It Later.
  • SnapView is a security feature that ensures privacy for apps, photos, and files. SnapView lets users easily keep their personal and business information separate.
  • Trend Micro security is integrated with the ZenUI browser for the total mobile web browsing security.
  • ZenUI Instant Updates is a seamless new method of keeping ZenUI apps up to date. With ZenUI Instant Updates, ASUS app developers can make updates available immediately, avoiding delays between app releases and ensuring the best experience for ZenFone 2 users.
Colours Osmium Black, Sheer Gold, Glacier Gray, Glamor Red and Ceramic White